Brand of the Week: AXOR

29th October 2026 | Reviewed by Martin Osborne, Director of Wakefield Bathrooms

Welcome back to our Brand of the Week series, where we take a closer look at the brands we work with here at Wakefield Bathrooms.

This week, we're putting the spotlight on AXOR, a luxury bathroom brand recognised for its exceptional quality, innovative designs and precision German engineering.

From designer taps and showers to bespoke finishes and bathroom accessories, AXOR has established itself as a leading name in luxury bathroom design.

We'll be looking at the good, the bad and everything in between, scoring AXOR across 10 different categories before giving the brand an overall score out of 100.

Before We Get Into the Scores...

It's important to explain how we approach these reviews.

Our scoring is based entirely on our own opinion and experience. With over 30 years of expertise in the bathroom industry, we feel we have developed a pretty good understanding of all things bathrooms.

And our experience goes much further than simply supplying products.

As a company offering the complete bathroom service, including design, supply and installation with our directly employed fitting teams, we get to see how products actually perform in the real world.

We understand how products go together, how easy they are to fit, how they perform once installed, how well they last and, importantly, what happens when something goes wrong.

We pride ourselves on being among the best in the business when it comes to bathrooms that are designed, supplied and installed.

The best bathroom company in Yorkshire? We'll let you decide.

You might see some scores throughout this series that initially seem lower than expected. That doesn't necessarily mean we think a product or brand is poor. Our scores take many different factors into account, including how a brand compares with the other manufacturers and suppliers we work with – some of whom may simply do certain things a little better.

Ultimately, we want this series to be a useful guide for our customers, helping you understand more about the brands and products we choose to offer.

So, how did AXOR get on?

Price

A perfect ten to start things off.

Now, there's no getting away from the fact that AXOR sits at the higher end of the market when it comes to price.

But what do you expect from products that are designed, engineered and manufactured to some of the highest standards in the bathroom industry?

When we consider the quality, attention to detail, innovative technology and design expertise behind the brand, we believe the pricing is justified.

AXOR isn't necessarily about finding the cheapest option. It's about investing in something exceptional that has been designed to last.

For us, the value lies in the complete package, and that's why AXOR earns full marks.

Our score: 10/10

Quality

Another perfect ten, and one we wouldn't hesitate to shout about.

The quality of AXOR products is simply fantastic.

From the materials and finishes to the precision engineering behind every product, the attention to detail is exceptional.

As a company that both supplies and installs bathrooms, we get to experience the quality of these products first hand.

It's not just about how something looks in a showroom. It's about how it feels, how it operates, how it's installed and how it performs over time.

AXOR consistently delivers across all these areas.

An easy ten out of ten from us.

Our score: 10/10

After-Sales

Top marks here too.

AXOR benefits from an excellent after-sales support network, with most replacement parts available through UK or German stock when required.

There is also a dedicated team of after-sales and technical personnel available to provide assistance when needed.

For us, having reliable technical support is incredibly important, particularly when dealing with more complex bathroom installations.

In our experience, problems are dealt with efficiently, and the support available gives us confidence when specifying and installing AXOR products.

Our score: 10/10

Design

An exceptional score for a brand that truly excels in design.

AXOR works with some of the world's leading designers and architects, creating products that go far beyond traditional bathroom brassware.

Its design partnerships include internationally recognised names such as Philippe Starck, Antonio Citterio and Patricia Urquiola.

These collaborations have resulted in some truly distinctive collections, combining functionality with creativity, individuality and timeless design.

What we particularly admire is AXOR's ability to remain at the forefront of bathroom design while creating products that won't simply go out of fashion when trends change.

With collections including AXOR Starck, AXOR Citterio and AXOR Urquiola, there's a real emphasis on giving customers the opportunity to create something personal and unique.

For us, AXOR sets an incredibly high standard in this category.

Our score: 10/10

Longevity

Another ten out of ten, and one that reflects our own experience of installing AXOR products.

AXOR products are designed to stand the test of time.

The quality of the materials, manufacturing standards and engineering all contribute towards products that are built for long-term performance.

One of the biggest compliments we can give AXOR is that it's extremely rare for us to have to return to an installation because of a problem with one of its products.

When you're responsible for designing, supplying and installing complete bathrooms, that level of reliability is invaluable.

AXOR also places considerable emphasis on spare-part availability and long-lasting design, helping customers maintain their products for years to come.

Our score: 10/10

Country of Origin

Full marks for German engineering.

AXOR has strong roots in Germany's Black Forest, where the brand's commitment to craftsmanship, precision and manufacturing excellence is clear to see.

Part of the Hansgrohe Group, AXOR benefits from generations of manufacturing knowledge and technical expertise.

The brand's Centre for Excellence is located in Schiltach, Germany, with approximately 90% of its portfolio produced in the Black Forest.

This is a fantastic example of combining traditional craftsmanship with modern manufacturing technology.

For us, the attention to detail and engineering standards behind AXOR are exactly what we associate with premium German manufacturing.

A well-deserved ten.

Our score: 10/10

Sustainability

Another outstanding score for AXOR.

Sustainability is an important part of the brand's approach to product development, manufacturing and long-term performance.

As part of the Hansgrohe Group, AXOR benefits from wider environmental initiatives aimed at reducing energy consumption, improving resource efficiency and limiting the environmental impact of manufacturing.

The group has transitioned its international production sites to electricity sourced from renewable energy, while also carrying out energy-efficiency assessments across its manufacturing operations.

AXOR also incorporates water-saving technologies into selected products, helping customers reduce water consumption without compromising on their bathroom experience.

Another important part of sustainability is product longevity.

AXOR places considerable emphasis on creating timeless designs, durable products and maintaining spare-part availability, helping reduce the need for premature replacements.

For us, sustainability isn't simply about packaging or recycling. It's also about manufacturing products responsibly and ensuring they last.

AXOR demonstrates a strong commitment across these areas.

Our score: 10/10

Brand Awareness

A very strong nine out of ten.

AXOR has established an excellent reputation within the premium bathroom industry, particularly amongst architects, interior designers and specialist bathroom retailers.

The brand is recognised for its luxurious products, innovative designs and collaborations with some of the world's most respected designers.

However, while AXOR is extremely well regarded within the industry, it might not be a name every customer immediately recognises.

Many customers will be more familiar with hansgrohe, its sister brand within the Hansgrohe Group.

For those looking to create a luxury bathroom, though, AXOR is certainly a name worth knowing.

Its reputation within the premium sector is exceptional.

Our score: 9/10

Supplier Relationships

This one was incredibly easy to score.

We have an excellent working relationship with AXOR, and the support we receive across the business is fantastic.

From the sales office and technical departments through to after-sales support and our sales representative, we've consistently found the team to be knowledgeable, helpful and willing to go above and beyond.

Nothing ever seems too much trouble.

We cannot underestimate the importance of having a great supplier relationship, particularly when working with premium products and more complex bathroom projects.

Having people who understand our business, communicate effectively and provide the support we need makes a huge difference.

AXOR delivers exactly that.

Our score: 10/10

Brand Protection

An eight out of ten here, and a score that reflects some significant improvements.

This is an area where we've seen considerable progress from AXOR over the past 12 months.

In fact, if we'd been scoring the brand this time last year, we would have given it a five out of ten.

That shows just how much our opinion has changed.

We believe AXOR has made massive improvements in its approach to brand protection, recognising the importance of maintaining its premium positioning and supporting the specialist retailers who represent its products.

There's still room for further improvement, which is why we haven't awarded full marks just yet.

However, the progress we've seen deserves recognition, and we're pleased with the direction the brand is heading.

Our score: 8/10

AXOR: The Final Score

Price: 10/10

Quality: 10/10

After-Sales: 10/10

Design: 10/10

Longevity: 10/10

Country of Origin: 10/10

Sustainability: 10/10

Brand Awareness: 9/10

Supplier Relationships: 10/10

Brand Protection: 8/10

Overall Score: 97/100

Our Final Thoughts

An exceptional 97/100 for AXOR, and a score that reflects just how highly we regard the brand.

From its outstanding quality and precision German engineering to its world-class design collaborations and excellent after-sales support, AXOR consistently delivers across the areas that matter most to us.

There's no denying that AXOR products come with a premium price tag, but we firmly believe that the quality, craftsmanship and longevity justify the investment.

As a company that designs, supplies and installs complete bathrooms, we see first-hand how products perform beyond the showroom, and AXOR is a brand we're extremely confident in recommending.

Its supplier relationships are excellent, its commitment to sustainability is impressive, and the improvements we've seen in brand protection over the past year are particularly encouraging.

While there are still a couple of areas where improvements can be made, there's very little we can fault about the overall offering.

AXOR – 97/100.

A truly exceptional luxury bathroom brand that we're proud to recommend, supply and install.

All scores and comments within our Brand of the Week series represent the opinions and experiences of Wakefield Bathrooms and our team. Scores are based on our experience of supplying, designing and installing bathrooms and comparisons with the wider range of brands we work with.

10 categories. 100 points. One brand each week.

Stay tuned for our next Brand of the Week!